Data & Insights

Gain a deeper understanding of your consumers and get maximum value from your data

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We help you achieve your business goals by leveraging data, technology & AI

Identify new revenue opportunities

Understand consumption triggers

 

Improve the effectiveness of marketing levers

Measure and justify marketing actions

Monetization

Weborama supports you at every stages of your monetization strategy to identify new revenue opportunities for Weborama partners or new partners.

Ready-to-Use Privacy Framework

  • Focus on regulatory issues
  • Accelerating the implementation of a contractual framework

Managed Cleanroom

  • Audit of potential data cross-referencing
    Identification of the most relevant segments
    Privacy and Data secrurity

Business Strategy

  • Identification of sales targets
  • Data commercialization among Weborama’s customer portfolio.

Managed Data Flows

  • Online and offline Data collection
  • Efficient Data storage and management
  • Configuration of the purpose of use

LEGAL SUPPORT

Support in implementing a contractual framework & clarification of regulatory issues

ENRICHMENT OF YOUR CRM DATABASE

Provision of selected data & qualification of customer databases at customizable time intervals

DATA SEGMENTS SELECTION

Depending on the use cases, identification of the most relevant segments

CRM Enrichment

Weborama supports you at every stage of your data strategy to enrich your consumers’ view, fuel your use cases and improve the effectiveness of your marketing actions.

Actionable Insights

Weborama supports you at every stage of your insights strategy to understand consumer decision triggers and create actionable assets.

DISCOVERY

Detection of consumer trends specific to your universe & creation of qualification criteria

SIGNALS

Qualification and profiling of customers & prospects at every stage of the decision-making process

SIGNALS

Detection and provision of targets for marketing activation

Measure

Weborama supports you at every stage of your measurement strategy, to help you better understand the performance of your levers and justify your marketing actions.

INCREMENTAL IMPACT

Measure the sales increment and ROI of your campaign on online and in-store sales

ATTRIBUTION - CONTRIBUTION

Compare yourself to market standards thanks to attribution and identify the real role of each lever with a customized contribution model

Interested by our solution

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Success Stories

Weborama anticipates the end of third party cookies : its ad server goes cookieless to meet the challenges of measurement and data collection without third-party cookies.

Tuesday, 21st of November - Weborama, the leader in cookieless targeted advertising thanks to its semantic AI, announces a major transformation of its AdServer, Weborama Campaign Manager (WCM). Weborama intends to meet the challenges of data collection and cookieless...
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She Innovates: Women of Weborama – Meet Olga Micollier, QA Engineer

In the dynamic world of technology, where innovation knows no bounds, it is essential to spotlight the exceptional women who are shaping the industry and driving progress.  Following on from our first interview with Kristina Voit, a Product Owner at Weborama, we...
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Artefact partners with Weborama’s Data Clean Room to strengthen its data value proposition

The service provider (in marketing, consulting and data science) aims to strengthenits data value offering for its joint customers and prospects with Weboramato help advertisers with their data transformation in the cookieless era. Weborama, the Data Intelligence...
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She Innovates: Women of Weborama – Meet Kristina Voit, Product Owner

In the dynamic world of technology, where innovation knows no bounds, it is essential to spotlight the exceptional women who are shaping the industry and driving progress. We had the privilege of conversing with the brilliant minds working behind the scenes at...
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Weborama and First-ID Join Forces to Launch the First Bundle Solution for Cookieless Ad Retargeting

The collaboration between Weborama and First-ID aims to provide the advertising market with an innovative offering, combining the power of Weborama's semantic contextual targeting with First-ID's deterministic identification. This partnership enables advertisers to...
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Weborama Strengthens its Leadership Teams in Europe: Antonio Masucci, New General Manager for Italy, and Ishaq Platero, New Commercial Director for Spain

To accelerate its growth and visibility in the Italian and Spanish markets, Weborama, the Data Intelligence Platform, is hiring two seasoned professionals as the digital advertising landscape undergoes a major shift with the imminent removal of third-party cookies....
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